The initial reaction from beer distributors on Premier has been positive, according to Bonnie Herzog, an analyst at Wells Fargo. Constellation is also launching its first national ads for Pacifico - the theme is 'live life anchors up' - that helps it stand as 'Corona's wild and crazy little brother,' he said.Īs Extra and Modelo widen their appeal and Pacifico gains more attention, Shepard said that the new Premier will be 'another test to see if an import light can make a serious dent in the overall domestic market.' Ottenstein claimed that the differences between Corona and Modelo have become clearer than between Bud Light and Budweiser or between Coors Light and Miller Lite. It matters what you're made of.' And it recently debuted a campaign spotlighting the obstacles overcome by the first Latina military pilot. All three lag Bud Light, Coors Light, Miller Light and Budweiser, according to Beer Marketer's Insights data.Įxtra has moved away from a narrow 'summer vacation/beach beer' to a 'broader and more personal' drink under the slogan 'Find your beach.' That evolving image contributed to its growth, Ottenstein argued in his report.Īt the same time, Modelo has made targeted pitches to different demographics to mold together its 'fighting spirit' motto. A spot aimed at immigrants says, 'It doesn't matter where you come from. Ultra trails slightly behind, followed by Modelo Especial.

The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981.Extra is the top imported U.S. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The Corona brand is the #1 most loved beer brand and has been the #1 imported brand family of beer in the U.S. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. For more information, visit, and refresh your perspective on Instagram or on Twitter.Īs always, Corona encourages consumers to enjoy its products and relax responsibly. All-new Corona Refresca MÁS is available in Mango Citrus and comes in 24-ounce, single-serve cans (MSRP $3.49).Ĭorona Refresca and Corona Refresca MÁS invite drinkers to live by their own rules. It’s available in a 12-can variety pack with four 12-ounce slim cans of each flavor and 4.5% ABV (MSRP $15.99). “These offerings are yet another nod to the brand’s proud Mexican roots, serving as an opportunity to put a signature Corona spin on the classic agua fresca.”Ĭorona Refresca is available in three bold, bright, tropical, lime-infused flavors: Coconut Lime, Guava Lime and Passionfruit Lime. “Both Corona Refresca and MÁS demonstrate our ability to bring innovative options to new, flavor-seeking consumers while delivering the relaxed Corona lifestyle people have come to know and love,” said Ann Legan, vice president of brand marketing, Corona. Both Refresca and MÁS are projected to contribute to Corona’s overall brand growth within the flavored malt beverage category. Following a brief pause in production in 2020, Refresca triumphantly returns to shelves and delivery services nationwide accompanied by the all-new Corona Refresca MÁS, a bigger, bolder offering that provides an amplified sensory experience. Launched in 2019, Corona Refresca quickly earned favor among drinkers. For this relaunch moment, Corona Refresca will be available in a 12-can variety pack and will introduce new Corona Refresca MÁS, a bigger, bolder 24-ounce single-serve can option available in Mango Citrus with an ABV of 8%.

CHICAGO, Ma(GLOBE NEWSWIRE) - The Corona family celebrates the return of Corona Refresca, the iconic brand’s first premium, flavorful, tropical cocktail that delivers the fruit-forward flavors of the tropics, inviting people to live “La Vida Sabrosa,” or the flavorful life.

Corona refresca